“We want you to color your own world. In the world of stupid love you have the power to break free from self-doubt and shed darkness to embrace a feeling of togetherness & the freedom of expression,” the brand’s Instagram announcement reads. “Created in the spirit of celebration, these 18 high-pigment shades encourage everyone to dance, color outside the lines, and love harder in our HAUS of color and love.”
Colors include the metallic teal “Fun Tonight,” metallic silver “Free Woman,” matte gray-brown “My Mind,” matte mauve-brown “Stupid Love” and more.
The new palette isn’t the only colorful product launch tied to “Chromatica,” though; Gaga recently released a slew of sweatshirts and sweatpants on her website along with some cheekier items, including thongs and jockstraps.